Bipasha Basu and cricketer Yuvraj Singh recently filmed an outdoor campaign for Reebok, both impressively styled to blend sport and youth. Photo Credit: ReebokAugust 20, 2008 (Sawf News) - Bipasha Basu and Yuvraj Singh recently filmed an outdoor campaign for Reebok, both impressively styled to blend sport and youth.
Reebok initially planned to shoot the campaign with Bipasha and beau John Abraham who, you may recall, sported Reebok in his recent film Goal. However, John, who promotes competing brand Wrangler, declined because of conflict of interests and Reebok opted for Yuvraj instead.
Bipasha Basu in an NFL inspired shot for Reebok campaign. Photo Credit: ReebokYuvi is a worthy replacement being a stylish sports icon for the youth. Bipasha similarly exudes style and class making this campaign one of its kind.
"The chemistry between the duo is evident and the combination looks classy, not just in this ad campaign but also the looks for the other sub-brands. We will have the classic, rugby looks among others that will be revealed," says a Reebok spokesperson,
Cricketer Yuvraj Singh at the filming of an outdoor campaign for Reebok. Photo Credit: ReebokBipasha is naturally elated with the Yuvi combination. "It is fun and Yuvi is a bundle of energy. It feels great working with him," she says, adding that the same goes for working with the entire Indian cricket squad.
Talking of the brand, Bipasha has a few things to say. "The stylish clothes and patterns are amazing. You can call Reebok a confluence of sorts and style. I associate with it as it is the kind of clothing I wear, being a fitness conscious person myself. I am sporty person and these clothes are a part of my life."
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