The August 4 issue of People magazine, featuring photos of Angelina Jolie and Brad Pitt with their newborn twins Knox Leon and Vivienne Marcheline, is projected to sell 2.6 million copies on newsstands against average weekly newsstands sale of 1.5 million copies. Photo Credit: PeopleAugust 22, 2008 (Sawf News) - The August 4 issue of People magazine, featuring photos of Angelina Jolie and Brad Pitt with their newborn twins Knox Leon and Vivienne Marcheline, is projected to sell 2.6 million copies on newsstands against average weekly newsstands sale of 1.5 million copies.
The issue which was priced at $4.49, or 50 cents above its regular price, dropped at newsstands two days early and will stay on stands for three weeks through August 25.
The issue is expected to become the biggest seller in seven years and the fourth largest seller in the 35 year history of the magazine.
People and Hello together paid a whopping $14 million for rights to the photos. Besides earning from the sale of 1.1 million additional copies and the higher newsstand price, People is likely to rake in substantially higher ad revenues from increased traffic on its website.
People.com, which averages 8.8 million unique visitors a month, received a record 6 million unique visitors within the first 24 hours of the photos going online.
While the cost split between People and Hello is not known, it is moot whether the $14 million price tag was justified purely on commercial grounds.
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