Gatorade dropped Tiger Woods' endorsement of its sports drink from prime time TV but denied the move was connected to the scandal surrounding the golfer. A file photo of Woods with Gatorade vice president of product development. Photo Credit: PRNewsFotoDecember 08, 2009, (Sawf News) - Gatorade dropped Tiger Woods' endorsement of its sports drink from prime time TV but denied the move was connected to the scandal surrounding the golfer.
In a statement released on Tuesday, December 8, the company said:
"As reported last month, we decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon."
His other endorsements include Accenture, Nike, PepsiCo, Tag Heuer, Electronic Arts and Gillette.
While none of the companies above acknowledge they have dropped Tiger Woods' ads, quoting Nielsen, Bloomberg.com reports that no advertisements featuring Woods have run on prime-time TV or 19 cable channels since a 30-second Gillette spot on November 29.
Forbes.com estimate Woods makes $110 million annually from endorsements and tournaments.
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