Aishwarya Rai poses as the ‘Goddess of the Home’ or the traditional Hindu ‘Lakshmi of the Home’ in a seasonal ad from the Diamond Trading Company (DTC). The copy says, “Decorate the ‘Lakshmi of your Home’ with diamonds”! Mumbai: Oct 28, 2005/Sawf News Service/ -- Who best to represent the typical Indian concept that the woman is the ‘Lakshmi of her Home’ than Bollywood star and diamond queen Aishwarya Rai? In the De Beers Nakshatra diamond jewellery campaign this Diwali, she features prominently as the Goddess of Fortune in the Home who ‘must be decorated with diamonds’. In fact, the Diamond Trading Company (De Beers) calls the festive season the ‘diamond season’ and is pushing diamonds as the most attractive buy for all strata of society!
Ash, on her part, confirms that diamonds attract her among all precious stones
because of their depth, dignity and grace. Selected as one of the most beautiful women in the world, Aishwarya has successfully increased the market for diamonds, which is going up by a healthy 15 per cent every year. Not to be left behind, other top actresses of Bollywood too, are endorsing diamond jewellery brand this season. Among them are the talented Kajol, who shows off Asmi jewellery for the successful woman and Sridevi, who wears fabulous diamond jewellery designed by her sis-in-law Maheep Kapoor for Notandas Jewellers.
News Copyright © South Asian Women's Forum. May not be reporduced without explicit written
permission