Shah Rukh Khan at a media event in Mumbai, Sunday, December 23, to promote Nokia cell phones. Photo Credit: Sawf News23 December 2007 (Sawf News) - Shah Rukh Khan appeared at a media event in Mumbai, Sunday, December 23, to promote Nokia cell phones. This is the first time since Nokia's entry into India that a celebrity has been roped in for their brand campaign.
Rattled by the increase in the market share of rivals Motorola and Sony Ericsson, brands promoted by Hrithik Roshan and Abhishek Bachchan respectively, the Finnish cell phone giant has roped in Shah Rukh Khan to promote their products.
Shah Rukh Khan at a media event in Mumbai, Sunday, December 23, to promote Nokia cell phones. Photo Credit: Sawf NewsShah Rukh appears in a television commercial launched Dec 21, shot by Pradeep Sarkar, who directed films such as Parineeta and Laaga Chunari Me Daag.
The promo shows Shah Rukh on and off the sets, balancing his work and life by staying connected through his Nokia.
He is shown using different Nokia products such as checking his e-mail on one of the phones and interacting with his fans as they take his pictures on Nokia handsets.
"Shah Rukh Khan represents youth, he is trendy and also tech savvy. He has been a Nokia user for the last ten years and hence, this association," explains Devinder Kishore, Director Marketing, Nokia India.
News Copyright © Sawf News. May not be reproduced without explicit written permission