Alexander McQueen and Puma have teamed up to unveil a full range of sports-inspired clothing and accessories at the Milan Men's Autumn/Winter 2009 Fashion Week. Photo Credit: Getty Images for PumaJanuary 23, 2009, (Sawf News) - Alexander McQueen and Puma have teamed up to unveil a full range of sports-inspired clothing and accessories at the Milan Men's Autumn/Winter 2009 Fashion Week.
Following the success of the footwear line, Alexander McQueen 's footwear range for Puma, the two fashion powerhouses have extended their collection by introducing sport-fashion apparel and accessories for men and women for Autumn/Winter 2009.
The metaphoric concept of 'Power' is the DNA of the new collection.
With 'Power' as a constant reference, each season's collection will also have a specific seasonal theme related to sport. The Autumn/Winter 2009 seasonal theme is 'boxing' - a sport with power at its essence, referenced in style, color and material applications.
The visual icon of the season the 'Griffin', an expression of power and inner force, is used throughout the collection as a graphic application. Innovative detailing such as ergonomic cuts, combat bandages, silhouettes and overlays are the most visual features of the debut collection.
The performance-inspired sport-fashion collection includes:
The Griffin Tee by Alexander McQueen PUMA. Photo Credit: Getty Images for PumaThe Griffin Tee: The emblematic t-shirt whose size and color make a bold statement about the overall collection. Paired with the tee are the High Waist Combat Pants which feature contrast paneling at the front and back.
Knitted Rugby Shirt by Alexander McQueen PUMA. Photo Credit: Getty Images for Puma The Knitted Rugby Shirt: It takes its stylistic inspirations from the sporting activity it was appropriately named after and is an example of how tradition meets modern ingenuity in the Autumn/Winter collection. The polo-cut collar and the bold horizontal stripes make reference to the classic rugby uniform, while the bat-wing cut sleeves add a contemporary edge.
Women's Track Jacket by Alexander McQueen PUMA. Photo Credit: Getty Images for PumaWomen's Track Jacket: A contemporary re-interpretation of old-school gymnasium attire. Bowed ribbing at the front and back, contrasting stripes and faux strapping overlay create a directional shape.
Knit Tee Dress by Alexander McQueen PUMA. Photo Credit: Getty Images for PumaKnit Tee Dress: Made from 100% gassed cotton, the dress creates a stylish and contemporary silhouette. While horizontal tuck-stitching adds a subtle yet powerful detailing.
Women's Cutman High Shoes by Alexander McQueen PUMA. Photo Credit: Getty Images for PumaWomen's Cutman High Shoes: The shoes take the inspiration from the boxing ring. The cotton strapping on the upper are an allusion to the bandaging applied to the boxer's hands prior to slipping them into gloves.
Women's Cutman High Shoes by Alexander McQueen PUMA. Photo Credit: Getty Images for Puma The strapping on the boots criss-cross the upper to create part of its facings and the strap fastening. Multiple laces give the shoe a close fit, while the combination of suede and canvas make the shoe reminiscent of professional boxing boots.
Simultaneously with the apparel launch event during Milan Men's Fashion week is the premiere of Ghost, a short brand movie directed by acclaimed director Saam Faramond and Alexander McQueen. The movie features a breathtaking duel between two athletic models with slow-to-fast motion effects and reverberation of the sequences, perfectly interpreting the sport-fashion vision of Alexander McQueen PUMA.
The Autumn/Winter 2009 Alexander McQueen PUMA campaign will be photographed by world renowned fashion photographer Nick Knight and will debut in July 2009.
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