A model displays a creation from BCBG Max Azria Fall 2009 collection during New York Mercedes-Benz Fashion Week at Bryant Park on Friday, February 13, 2009. Photo Credit: Mercedes-Benz Fashion WeekFebruary 16, 2009, (Sawf News) - BCBG's Max and wife Lubov Azria presented their newest collection on the first day of the New York Fashion Week on Friday, February 13 at the Bryant Park in the Tent.
The year 2009 marks the 20th anniversary of BCBG Max Azria.
Mercedes-Benz returns to Bryant Park as title sponsor of the New York Fashion Week providing a backdrop for more than sixty runway shows and backstage events from February 13 - 20, 2009.
The collection had no pant suits, only dresses, with a few outerwear boldly paired with metallic silver and gold tights.
Amidst the new trends evident during the show were asymmetrical necklines, shoulder pads, layers, draped silhouettes with fitted bodices, and sheaths with gathers in the right places for that seductive look.
Metallic sleek satins and a few velvets made the sexy statement.
The celebrity guests included actresses Kellie Pickler, Katrina Bowden and actress Adrianne Palick, singer Solange Knowles, Olympic swimmer Amanda Beard and Olympic gymnast Nastia Liukin.
Tunisia born Max Azria founded the popular mid-scale women's clothing line BCBG in 1989, an acronym for the French saying bon chic, bon genre, which in English means "good style, good attitude." Max Azria's wife Lubov Azria runs all aspects of the company with him, she decides on the style influences for each season and the store decor.
Max Azria later created an upscale collection known as The Max Azria Collection sold only through selected company-owned boutique stores, before launching BCBGirls, BCBG//Attitude, To The Max, Parallel and acquiring the Hervé Léger label. The company has recently taken over the Rave, G+G, and Ravegirls stores and created Max Rave - a line of clothes that are for juniors and are accessible at more affordable prices than the couture brands but with the same high quality.
Some of the Max Arzia celebrity wearers include Paris Hilton, Fergie, Lindsay Lohan, Sarah Martineau, Jessica Simpson, Miley Cyrus and Sophia Bush.
Other major designers showcasing their Fall 2009 Collections include Badgley Mischka, Chado Ralph Rucci, Diane Von Furstenberg, 3.1 Phillip Lim, Zac Posen and this season's Mercedes-Benz Presents Designer, Yigal Azrouël.
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