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Britney Spears' Fragrances Charm and Pervade the World
Posted on Tuesday, May 09, 2006 (EST)
Britney Spears, who launched her line of fragrances in 2004 with the release of Curious, has already notched up sales in excess of 10 million bottles already.
 
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Britney Spears poses with her best-selling fragrance Fantasy, at a party Elizabeth Arden threw for her at the Hudson Hotel on Monday. Her three fragrances, Curious, Fantasy, and In Control, have together sold over 10 million bottles worldwide. (PRNewsFoto/Elizabeth Arden)

NEW YORK, May 8 /PRNewswire-AsiaNet/ --Britney Spears celebrated the success of her three fragrances, Curious, Fantasy and In Control, with Elizabeth Arden, the company that manufactures and markets the scents, at a celebration today at the Hudson Hotel.

A giant cake in shape of her fragrance bottle for Fantasy commemorated the occasion, and young dancers from Broadway Dance Center, where Britney had studied in New York before becoming a top-selling recording artist, helped her celebrate. Dancers competed in a dance-off judged by Britney. Twelve-year-old Marina Micalizzi was the winner.

Her first fragrance Curious, became the #1 launch worldwide in 2005, and the only new launch to make the top 20 list globally. In the US, Curious achieved a top 5 fragrance ranking among fragrances launched in the past decade. Over 10 million bottles of the three scents have been sold -- an astonishing number considering that her first fragrance, Curious, was just launched in 2004.

Britney Spears fragrances are sold in over 80 countries around the world.

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