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© AFP/File Andrew H Walker

Washington, Aug 12: Shakespeare In Love star Gwyneth Paltrow is backing a cause that strives to support the downtrodden in Africa, by appearing in a print advert for the KeepAChildAlive.org charity.

According to Contactmusic, in the close-up photograph of her face for the campaign, Paltrow has two blue stripes painted on her left cheekbone, and is urging people to donate money so as to 'pay for lifesaving AIDS drugs that can keep a child, a mother, a father, a family alive'.

Other celebrities supporting the cause include Alcia Keys and Sir Paul McCarteny.

Meanwhile, Paltrow has cautioned journalists who cook up fake stories about her to boost their tabloid sales, saying that they will definitely be punished for their sins. (ANI)