"Harry Potter and the Half-Blood Prince," one of the most anticipated releases this summer, will bow on Wednesday, July 15, two days before its earlier scheduled date. Photo Credit: Warner Bros.April 16, 2009, (Sawf News) - Harry Potter and the Half-Blood Prince, one of the most anticipated releases this summer, will bow on Wednesday, July 15, two days before its earlier scheduled date.
The release of the film in UK and the US was originally planned for November 21, 2008 and then rescheduled to July 17.
By advancing the release date to Wednesday, Warner is taking recourse to a marketing move that paid rich dividends with the release of Harry Potter and the Order of the Phoenix in July 2007, which grossed $77.1 million over its first five days, eventually ringing up $292 million domestically.
"We just wanted to wait to get a look at the competitive environment before doing it," Warner Bros. president Dan Fellman said Wednesday. "But the last one opened up to $44 million (29.3 million pounds) on a Wednesday, so there's certainly no reason not to do it this time."
Harry Potter and the Half-Blood Prince is the sixth fantasy adventure film of a series based on novels by J. K. Rowling.
The film is written by Steve Kloves, who wrote the screenplays for all the films in the series except the fifth, and directed by David Yates who directed the fifth film, Harry Potter and the Order of the Phoenix.
Filming began on September 24, 2007.
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