Kristin Davis Named the New Face of KIKIT Jeans
(PRNewsFoto/Jordache Enterprises)

KIKIT, a brand of Jordache Enterprises, will unveil a national advertising campaign featuring actress Kristin Davis of Sex and City fame. The campaign features Davis clad in a curve-hugging KIKIT denim vest, both subtly sexy and classically sophisticated. The first ad will run in national publications beginning in September and will run through the holiday season.

In the campaign, Davis wears KIKIT's denim-driven apparel, carefully crafted to be the sexiest, most comfortable and flattering clothing you can own. Offering the season's essentials in denim, corduroy and twill, KIKIT Jeans is available in upscale department stores as well Macy's, Burdine's, Marshall Field's, Nordstrom Direct, Palais Royal and Peebles.

KIKIT is a brand of 26 year old Jordache Enterprises that dresses the modern woman who can run from a posh party to a kid's playdate. Jordache Enterprises catapulted to fame in the late 70's as a leader in the designer-label jeans category.

Los Angeles based Kristin Davis was ranked #42 in Stuff magazine's "102 Sexiest Women in the World" (2002). She was also a Maybelline spokesperson.