Jennifer Lopez presents Just Sweet Fashion show to close out Fashion Week Spring 08. Just Sweet is the product of the demand for higher end fashion. Just Sweet is a style that uses daring femininity to exude confidence and liveliness. Just Sweet appeals to such a wide range of women as it crosses multiple generations and touches on a variety of style preferences. This line embodies an aesthetic that is intended for a woman who is energetic and daring, yet chic and sophisticated. Lydia Hearst walked the runway. (09/10/2007). Photo Credit: Janet Mayer / Splash News12 September 2007 (Bang) - The Latin beauty launched her new clothing line on Tuesday (09/10/2007) at New York Fashion Week and has aimed for the young at heart.
She said: "Girls who are young who are going to wear it are going to feel sophisticated in it because it does have a chic kind of feeling to it. But people who are older who wear it are going to feel young, flirty and fun. It really has a nice mix.
"I'm not looking for the credibility. I'm looking to make clothes that every woman can wear."
The singer-and-actress says she developed JustSweet to fill the gap between J.Lo, her T-shirt and denim line and Sweetface, a high-fashion, high-priced range.
Meanwhile, Jennifer is working on a new TV show set in Miami.
She is developing a series about five teenagers working as party planners for the Quinceanera - the celebration held when a girl turns 15 - called 'The Amigas Sweet 15 Club'.
Jennifer will be an executive producer on the comedy series, and each episode will feature a different girl asking the group to help plan her Sweet 15 party.
The multi-talented star, who is married to singer Marc Anthony, is hoping the show will help showcase new Latina musical talent and launch the careers of budding young artists.
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