Actress
Eva Longoria (L) and fiancé NBA player Tony Parker (August 27, 2006). Photo Credit: REUTERS/Max Morse/File June 25, 2007(Sawf News): Eva Longoria and Tony Parker’s 07/07/07 wedding pictures will be done exclusively by OK! magazine, who were able to outbid People.
OK! editor-in-chief Sara Ivens told the New York Post, "These were obviously highly coveted photos, and we were thrilled to negotiate the exclusive rights. Covering great moments with the celebrities that we love is what the magazine's all about."
The photos are highly coveted indeed. Sources told that People magazine had "laid the groundwork" for landing exclusive photos of Parker and Longoria's wedding as they were the first to break their wedding news.
"People editors broke the story of their wedding and were working hard with Eva's reps [to secure the picture rights]," said a source close to the talks. "They were upset about losing the photos."
People reportedly even threw in an offer to run the pictures in their sister publication InStyle.
OK!, although the underdog in the business, won the frenzied bidding and negotiated to pay more than $2 million for the exclusive rights.
Speculations of Longoria and Parker’s choice may have been influenced by coverage in People of the couple's rumored breakup, including a photo of Parker with another woman in New York, were refuted by a source close to the talks.
"It was [entirely] a matter of money, straight up to the final negotiation." Another insider said, "Everyone wanted the photos . . . but everyone knows OK! will pay [a lot]."
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