The latest in 'women's liberation' is a product making a comeback in Japan that makers claim allows women to ditch tight-fit underwear -- loincloths. Photo Credit: ReuterMarch 30, 2009, (Sawf News) - The latest in 'women's liberation' is a product making a comeback in Japan that makers claim allows women to ditch tight-fit underwear -- loincloths.
A Japanese lingerie maker calls female loincloth underwear the "ultimate liberation item" for women.
The idea is to emancipate woman from the tightness of the conventional underwear often using rubber and wires and also save them from the hassles of finding the right size, say the inventors.
"We wanted young woman to have more sense of freedom and release."
"It is easy to wear and quite nice. It's also good for summer," endorses a client.
More than 5,000 loin cloth in multiple colors and designs have been sold in Japan since December priced from $13.
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